11/13/2022 0 Comments Blue zoom flash logoThis is generally used for geotargeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).ĭoubleClick DART cookies We also may use DART cookies for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements). Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP, the browser you used to visit our site, and in some cases, whether you have Flash installed. We also use third party advertisements on to support our site. This could include only showing you a popup once in your visit, or the ability to login to some of our features, such as forums. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL or Shaw Cable), the browser you used to visit our site (such as Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site.Ĭookies and Web Beacons We do use cookies to store information, such as your personal preferences when you visit our site. Log Files As with most other websites, we collect and use the data contained in log files. We never sell your personal information to third parties. Here is information on what types of personal information we receive and collect when you use and visit, and how we safeguard your information. As a result, the logo is inextricably linked with other elements of the platform’s visual identity – the corporate font and palette.The privacy of our visitors to is important to us.Īt, we recognize that privacy of your personal information is important. The developers specifically sought this because they needed to create a coherent brand identity. The customized lettering complements the basic Zoom Video Communications – Lato typeface. Rounded edges give the lettering a friendly look. This font was chosen as the base font for its excellent readability, versatility, and balance. The developers took the modern grotesque as a basis and changed it, having their version for the video communication platform’s logo. There are no serifs here because the letters’ general outline was borrowed from the Kaleko 205 typeface. But this is only the author’s stylization. Several corners “z” and “m” are rounded, and the rest are elongated and slightly curved to resemble short serifs. The corporation’s name and its main product are written in an original typeface created specifically for Zoom. It looks as harmonious as possible because the “m” has lost the triangular protrusion at the top. Now it’s just a wordmark that has been created using individual glyphs. The Zoom platform has gone down the path of simplification by removing the camera symbol from its logo. He is an accent in the design of the company’s website, program, and advertising materials. The same cool blue tint is found in everything related to video telephony services. This combination emphasizes the minimalism of the word mark and reminds Zoom’s main principle – bold simplicity. It is used for the lettering, depicted on a blank white background (#FFFFFF). The color scheme is based on the original shade called Zoom Blue (# 2D8CFF) – one of the azure color options. Other versions with additional elements, modifications, and changing colors are considered a violation of the branding rules. She also approved the only permitted version of the logo: the blue word “zoom” on a white background. A marketing team worked on the design, which was responsible for the overall concept and for creating the type. It reflects the basic principles of the brand: minimalism, simplicity, boldness. The Zoom logo appears as light blue lettering with rounded corners.
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